X-Rap™ - Xtreme Action Slashbait™

The “X” stands for Xtreme. This Rapala slashbait cuts, darts and slashes its way through the water. Intended for multiple species in both fresh and saltwater versions, with an internal long-cast system built into both, fishing the X-Rap will get any angler’s adrenaline pumping!

DT (Dives-To) Series Size 04

A perfect addition to the hot new DT series, the DT04 dives to four feet and triggers the aggressive fish in shallow waters with more pronounced action. It gets to the four-foot strike zone quickly and stays there.
 

Glass Fat Rap® Sizes 05 and 07

The classic Fat Rap gets a completely new look with a prismatic see-thru glass body that bounces light through the water. This square-lipped crankbait has improved rattles.

CountDown Size 01

The small, easy-casting CountDown 01 features a single tail-mounted treble hook and an excellent “fluttering” drop when cast. Utilize the same CountDown method as with the other lures in the family to consistently fish any fish with controlled slow sinking.

Deep Tail Dancer

The Deep Tail Dancer trolls unassisted to 30 feet, perfect for suspended fish. Its signature banana-style body and wide wobbling action, with an internal rattle, drive game fish crazy.

Jigging Shad Rap

The new Jigging Shad Rap, with its proven shad shape, swims in tantalizing circles right in the middle of suspended game fish. Features single reversed and center treble hooks and a center eyelet for exceptional balance.

Glass Shad Rap

New colours – Glass Purple Sunfire, Glass Purple Shad, Glass Citrus Shad, Glass Brown Crawdad

Husky Jerk® and Down Deep Husky Jerk

New colours: Glass Purple Sunfire, Glass Clown, Glass Pink Clown
 

RAP SX2i™ Spinning Reel

Xtreme™ Ultra Light Rod Series

Rapala’s new Xtreme Ultra Light Rods feature HM40 high modulus graphite for unbelievable sensitivity, signaling the slightest bites. Seven models from 6’ 0” to 7’ 6”

Rapala Rod and Reel Combo Series – RAPSX1™ and RAPSXi™

This year, Rapala is introducing two new rod and reel combinations – custom-matched Rapala rods and reels for ultimate performance in a variety of situations. All combinations feature high-performance aluminum bodied, multi-ball bearing reels and 100% graphite rods.

Lock ’n Grip™ with 25lb. Digital Scale

This 25 lb. digital scale, coupled with a wide gap cam-lock grip, makes catch and release a breeze. An oversized display offers great visibility, even in photos.
 

15lb. Digital Scales and Mini Hook Remover

The new 15lb. digital scale and mini hook remover are ideal for panfish. The set is small enough to fit in tackle boxes, and the mini hook remover can fit in a pocket or be clipped on a fishing vest.